Between 2022 and 2023, I worked as a Producer at Mous, leading an eight-person creative team. During that period, we delivered a wide slate of paid and organic content across YouTube, Instagram, TikTok and the Mous website. Our output pushed the brand into new territory, driving significant uplifts in CTR and conversion.

I oversaw the end-to-end strategy for major launches, including the new backpacks, modular wireless chargers, Mous Collabs, the Mous Documentary, and all core device releases (iPhone 14, Samsung, Google Pixel). I also produced the now-iconic Las Vegas desert drop with BrewDog founder James Watt — a campaign that reached millions and dramatically expanded audience awareness.