At One Retail Group, I established and led a brand-new in-house content division, building all production workflows, content management systems and asset libraries from the ground up. I oversaw more than 100 global studio, lifestyle and location productions, delivering story-driven content that achieved major commercial impact - including a 28% off-season sales uplift and an average 72% watch-through rate. I directed the entire post-production pipeline, from editorial and colour to motion graphics and brand idents, ensuring tone, narrative clarity and visual consistency across all output. I also developed narrative frameworks that supported the company through two major brand acquisitions, producing high-level branded content that contributed directly to corporate growth.

About One Retail Group:
Founded in 2013, we are a multinational retailer and brand owner with a portfolio of lifestyle, personal care and home appliance brands. With a head office based in London, and operations across the UK, Central Europe and the USA, we are able to distribute our product range to customers across the globe.